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The simple definition of SEO or Search Engine Optimization is, “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Ranking high in search engines is not an easy task, but we can design an effective SEO strategy that will greatly increase your chances of ranking high. The higher the ranking, the more likely visitors will find you and come to your website.
There are many search engines, but Google makes up for 90% of all online searches, so we design our strategies around their requirements. We’ll provide Google with everything they need to ensure you rank high and stay there for long periods of time.
Having a lot of visitors and website traffic, does not necessarily bring in more business to your company. This is where effective SEO strategy comes into play. We want to design your SEO, so that it attracts exactly the types of visitors you WANT to be finding you.
We will have a meeting about creating a key-phrase that people would type into the search engines to find you. We’ll help you come up with a great one that is unique and will not only generate traffic, but bring the exact visitors you are looking to attract.
Before we start the SEO process, we need to take a measurement of where you rank in the search engines currently, using this new key-phrase. We make note of the page number, so we can measure how our strategy is working.
We will research other websites based on this key-phrase, to find out who is ranking the highest in the search engines using these terms. We study their sites to uncover any special techniques they are using to rank so high.
Gone are the days of keywords and meta tags. We now use a more holistic approach of ensuring the content of the page matches exactly with the key phrase people are searching for. Using the grading scale of RankMath, the #1 SEO software, we make sure we are including all the necessary page information for high ranking.
Now we wait for Google to acknowledge the changes we’ve made. We may need to make adjustments to various sections of your website to reflect this new key-phrase and how it is ranking on Google. This will bring all the pieces of the puzzle together and create a focused target for your customers to find you using search engines.
There is also a little ongoing maintenance we need to do in order to keep your ranking high. Google loves new blog posts and integration with Social Media accounts. It shows them this site is constantly being updated with new and current information. Sites that are changed and edited more often, get ranked higher. We embed those new blogs and social media posts right into the homepage, so it registers with Google as a page update.